The increasing polarization of the public debate has become a concern for many in recent years. Politics in the United States is a prime example of this, but similar breakdowns in decorum have been occurring globally. Some have attributed this development to the rise of social media, but there is a new player on the scene that demands attention: artificial intelligence (AI). Specifically, the use of bots and sock puppets on social media platforms has raised significant alarm, contributing to discord and divisiveness.

ChatGPT and the many similar projects are heralding the arrival of the next industrial revolution. Writers and other creatives are already among the first to feel the changes. As AI makes it increasingly easy to generate seemingly original content with just a few prompts, many are beginning to question what impact this technology will have on the creative industries. This article describes why this technology is disruptive and how this can be a good thing for those willing to adapt.